Natuzzi, an Italian furniture brand that started out as a sofa and chair, has inherited the exquisite craftsmanship of Italian furniture and combined it with fashionable design with simple lines to create modern furniture with the beauty of new Italy.

    Speaking of Italian furniture, because it brings together good craftsmen in various categories, and relies on their knowledge and control of leather, wood and other materials, it has become the production place of home furnishings for nobles and celebrities since the imperial era. Different from those Italian classical furniture that advocate luxurious style, although Natuzzi inherits the exquisite craftsmanship of Italian furniture manufacturing, it has a more modern appearance design. This combination of modernity and tradition has become a more pleasing contemporary home style. 

Natuzzi Italia products offer a wide range of Italian-made furniture, including Natuzzi Italia sofas, armchairs, bed series, as well as other furnishings, lighting, furniture accessories and other small furniture.

Natuzzi Editions takes leather sofas as its main product category, integrating Natuzzi's expertise in leather and design concepts into it.

Whether it is a more retro appearance or a more modern appearance, Natuzzi has unified it into a modern and elegant style.

If appearance is only secondary, to produce a high-quality sofa, the following basic details must be met: material selection, production, environmental protection level, and transportation.

Natuzzi also produces beds. The soft and slightly tilted headrest makes the reading posture more comfortable. The bed is also available in fabric and leather covers.

Interface: In your eyes, what is the standard for good furniture?

Natuzzi: Materials and workmanship are the foundation of good furniture. But more importantly, whether it conforms to people's usage habits, that is, whether it can make people feel comfortable when using it.

Interface: Compared with other Italian furniture, what is the charm of Natuzzi?

Natuzzi: First of all, Natuzzi is the largest Italian furniture manufacturer with more than 50 years of furniture production history. We have rich experience in product production; secondly, we have our own designers who understand the advantages of Natuzzi’s products and also It is possible to design works that combine traditional Italian aesthetics with modern usage habits; then, for Natuzzi, harmony is a very important point. We hope to give people an unassuming, warm and elegant impression. For example, our product design has no The sharp corners are all in gentle arcs, hoping to give people a sense of safety and relaxation; finally, in terms of functionality, we try to adopt a space-saving design so that some small and medium-sized apartments can be purchased with confidence.

Interface: What future plans will you make for Chinese consumers?

Natuzzi: Natuzzi sticks to its brand DNA and will not change its style for different markets. However, we plan to optimize the presentation in China and add more colors to the decoration style of the exhibition hall while maintaining the relatively simple and elegant style of product colors.